In honor of LOGO’s upcoming NewNowNext Awards, Britney Spears is coming out with a faux fragrance custom-designed especially for gays, called Mo'.

Its tagline: "One spray, and the gays will run your way."

LOL. Carrie Prejean would be rolling in her grave if she could see this. Check out Britney's sexy video ad for the forthcoming fake scent below ...

Britney Spears' Fragrance For Gays: Mo'

Logo executive producer Christopher Willey says of the video, “She’s having fun with her gay audience, because she’s an official gay icon at such a young and tender age. She's always had this natural rapport with the gay community."

"I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn’t really done before.” Way to be, B.

We're just glad video of this incident didn't make the montage.