Until now, Lydia Hearst was best known as the heiress to the Hearst Publishing empire, and also for briefly dating Cisco Adler and making out with Aubrey O'Day.

But really, who among us hasn't had the latter said of them?

Anyway, Lydia's apparently looking for more publicity and/or cash, what with the publishing industry tanking and all - so she's posing for GQ Italy!

Okay, so Megan Fox pictures, they're not. But hey, every aspiring model and actress has a right to bare all in a magazine that will accept them.

As for why Lydia Hearst is posing nude like this in GQ, the competition for Esquire, which her family owns? Well, they got Megan Fox. Sorry, L.

Follow the jump for more Lydia Hearst photos from the magazine ...