Once again, PETA is prepared to spend millions on an attention-seeking set of photos that will make headlines, not save lives.
The organization has tapped Bethenny Frankel as the next quasi celebrity star in its "I'd Rather Go Naked Than Wear Fur" ad campaign.
The Real Housewives of New York star told E! New she has no qualms about wearing her birthday suit in public.
"I'm unexpectedly not that concerned with body image," the reality TV star said. "Take me as I am."
We'd rather not.
After all, the previous campaigns that followed this motif - starring such luminaries as Khloe Kardashian, Audrina Patridge and Holly Madison - may have earned a few days of publicity for PETA, but did anyone stop wearing fur just because these talentless celebs got naked and told them to?
Perhaps PETA should spend its money on actually rescuing abused animals. That's a crazy idea, as we know.
As for her nude photo shoot, Frankel said she won't be doing anything special to get in shape for it.
"Obsessive dieting and working out is not a part of my life," she said. "I do yoga once or twice a week... I'm 38 years old, and this is what I look like."
Do you wanna see Bethenny Frankel nude? Click on the pics above to check out this Real Housewife clothed.