Lauren Conrad Launches Kohl's Clothing Line

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A month after announcing a hiatus from her upscale clothing line, The Hills leading lady, Lauren Conrad, says she's launching a new apparel line for Kohl's.

This makes two of our favorite stars aligned with the department store chain - The Bachelor winner Molly Malaney is a buyer for the company in Wisconsin.

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"It is a California chic line," the 23-year-old beauty said of the new clothing line, fittingly called ... LC Lauren Conrad. "It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."

The line - which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear - will be available this October, ranging from $20-60, at Kohl's stores and on the store's website.

"We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer," Don Brennan, the senior vice president of Kohl’s, said in a statement Monday.

He added: "We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at an incredible value."

Why did she decide to take some time off from the Lauren Conrad Collection - a more expensive line only available in select boutiques - to create the Kohl's line?

"I wanted to do a higher-end, contemporary line - but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me," The Hills star said.

"This was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place."

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i saw her clothing line at kohl's i love it

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I am very excited to see her new clothing line at kohls. I have always been a fan of Lauren since she was on Laguna Beach back in teh day. I've been saving money to buy a dress from her first clothng line, but realized that i could never afford one, atleast not until school is over. Having a line at kohls will mean that i can afford her clothes now. I am very excited and cannot wait untill October!!! I'll be looking for shoes and handbags as well in the future.

Lauren Conrad Biography

Lauren Conrad and New Boyfriend? A Laguna Beach alumna, the gorgeous Lauren Conrad has gone on to be the star of its spin-off series, The Hills. Back in her high school... More »
Born
Birthplace
Laguna Beach, California
Full Name
Lauren Katherine Conrad

Lauren Conrad Quotes

Someone with a great sense of humor is the most important thing, and someone who really supports me in everything I do... I don’t ever want to make an excuse for trying to work hard and having my own life. I love a guy that supports that and loves that.

Lauren Conrad [on men]

I don’t feel girly without long hair! There is something so sexy about having long blonde hair. It’s so feminine.

Lauren Conrad
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