Lauren Conrad Launches Kohl's Clothing Line
A month after announcing a hiatus from her upscale clothing line, The Hills leading lady, Lauren Conrad, says she's launching a new apparel line for Kohl's.
This makes two of our favorite stars aligned with the department store chain - The Bachelor winner Molly Malaney is a buyer for the company in Wisconsin.
"It is a California chic line," the 23-year-old beauty said of the new clothing line, fittingly called ... LC Lauren Conrad. "It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."
The line - which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear - will be available this October, ranging from $20-60, at Kohl's stores and on the store's website.
"We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer," Don Brennan, the senior vice president of Kohl’s, said in a statement Monday.
He added: "We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at an incredible value."
Why did she decide to take some time off from the Lauren Conrad Collection - a more expensive line only available in select boutiques - to create the Kohl's line?
"I wanted to do a higher-end, contemporary line - but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me," The Hills star said.
"This was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place."
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March 14th, 2010 11:25 AM
i saw her clothing line at kohl's i love it
August 30th, 2009 8:10 PM
I am very excited to see her new clothing line at kohls. I have always been a fan of Lauren since she was on Laguna Beach back in teh day. I've been saving money to buy a dress from her first clothng line, but realized that i could never afford one, atleast not until school is over. Having a line at kohls will mean that i can afford her clothes now. I am very excited and cannot wait untill October!!! I'll be looking for shoes and handbags as well in the future.