Keira Knightley's dramatic anti-domestic violence PSA, which debuted earlier this month, was apparently a little too hard-hitting for the British censors.
British advertising watchdog Clearcast has demanded cuts - pun not intended - be made to Cut, the ad Knightley starred in for the U.K. charity Women's Aid.
The ad group claims that final scenes, in which the star comes home and her boyfriend absolutely goes Chris Brown on her, is too shocking for TV audiences.
Women's Aid has already come forward to defend the ad, in which Keira is slapped, pushed to the ground and repeatedly kicked, and to denounce the ruling.
Here's the graphic ad - viewer discretion is advised:
"We were very careful to reflect what we had heard from anecdotal evidence," charity spokeswoman Lucy Brown said, adding that the charity has been successful in both raising public awareness and getting a strong, positive response to the spot.
The ad, directed by Joe Wright, who also directed a nude Keira Knightley in Atonement, is still available online, where it has been viewed more than 1 million times.
But without the edits, Clearcast won't allow it on British TV.
What do you think? Too much, or important to get the point across?