Snoop Dogg Launches New Show, Chills with Speidi

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Back in the day, Snoop Dogg helped craft, enhance and define an entire genre of music as a hard core gangsta rap artist and larger-than-life persona.

As the years go by, however, his street cred softens considerably. His style used to be real ... now he keeps it about as real as Heidi Montag's boobs.

Better Double Bag It

The guy will collaborate with anyone or appear on anything for the almighty dollar (albeit with occasional drug arrests mixed in for old times' sake).

That's just how he rolls! Case in point: Spencer Pratt and Heidi Montag chilled with a sharp-dressed Snoop during a visit to the rapper's new MTV variety talk show, called Dogg After Dark (yes, really) at Hollywood club The Kress...

The program - which will feature celebrity guests and musical performances (we can only hope for a live performance by Heidi) - premieres February 17.

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