We're not accusing Jessica Simpson of staging the fat pictures that got her such harsh criticism - and a hell of a lot of attention - in recent weeks.
If nothing else, though, the alleged singer's pimp is doing all he can to cash in on them, embracing the "any publicity is good publicity" mantra.
After enduring scrutiny for her weight gain, the star has announced she is designing a new clothing line - one intended for women of all shapes and sizes.
"I want to create clothes that flatter every figure," Simpson told In Style's March issue. "I know how a dress can make you feel frumpy. I promise mine won't."
Jessica Simpson isn't really fat - but she sure is trying to cash in on the attention received from a deluge of celeb gossip sites calling her that. [Photo: Splash News]
With the range in styles this new celebrity fashion line provides, the 28-year-old hopes every woman will be able to find something to her liking.
"I know what flatters a woman, and trust me, I've been judged a lot in my life. By now I know what works if your body is curvy," she said.
No word on whether the skort will make an appearance.
"If my clothing and accessories make you feel great and let you walk proud and tall - in big, big platform shoes - then I'm happy."
The as-yet-untitled fashion collection is only the latest venture for the mogul known as Jessica Simpson, who's also launched a successful shoe line, perfume line, underwear line, and sold a lot of records for some reason.