She first rose to prominence 10 years ago as a sexy schoolgirl.
Now, in her latest video - for "If U Seek Amy," the third single from her Circus album - Britney Spears assumes a new sexpot persona, that of a '50s housewife.
Decked out in a blond wig, tight pink top and white skirt, Spears reportedly spent Tuesday shooting the video for her next single in Pacific Palisades, California.
"The video begins with Britney Spears coming outside her house to hand the paparazzi an apple pie that she just baked," a source told MTV.
"She acts like she wants to hook up. The whole video is very provocative."
The video should be out in time for the start of Britney's big Circus tour, which from what we've heard and seen, promises to be a very sexy sideshow.
Britney Spears from her classic video for "... Baby One More Time."
The new video features two "perfectly groomed" kids and a husband character, both strait-laced, and has dancers "dressed in skimpy outfits in metallic colors."
"She was like the old Britney at the shoot," a source close to the star reports. "She was engaged and excited the whole day and seemed like her old self."
With a title like "If U Seek Amy," how can she not be feeling a bit like the faux-virginal, enigmatic tease of the late '90s and early 2000s. Ah, the old days.
Click to enlarge more classic Britney Spears pictures ...