When Paris Hilton shows up in New Jersey, you know she has a good reason for it.

The reality TV and sex tape star spent a portion of her weekend introducing a new fragrance, called Fairy Dust, at a Macy's in the Garden State.

We're sure it smells as inviting as the Hudson River that runs along that state's turnpike.

Here are a few more photos of Paris presenting her new perfume to a room full of fans. Click on each to enlarge...