Denise Richards is at it again.

The exploitive mother, who received criticism for featuring daughters Lola and Sam on a reality show, took her children ice skating in Santa Monica earlier this week.

While her kids were shy around celebrity gossip photographers, Richards ate up the attention (while, we assume, cursing ex-husband Charlie Sheen under her breath)...

If you want ice cream, you'll smile for the camera, honey!

Wanna see more of Richards waving at reporters, while her children look on, panic-stricken and hating their lives? Click on the following images...