Lauren Conrad Fashion Line Wins Raves, Sales

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Lauren Conrad certainly has her share of detractors who say she only has a fashion line because she's famous from MTV's Laguna Beach and The Hills.

Well, it's a bottom line business, and her contemporary collection is apparently selling up a storm, according to fashion mag Women's Wear Daily.

Mya Fashion Choice

“The sell-throughs have been fantastic,” said Frank Doroff, vice chairman at Bloomingdales.

"We got it in and sold out immediately. We can’t get the merchandise on the floor fast enough. It is, by far and away, the best-selling celebrity fashion line we have. It’s been so much better than I thought it would be.”

Lauren Conrad at this past Sunday's Emmy Awards.

Executives at MTV Networks, which backs the Lauren Conrad brand, creatively titled The Lauren Conrad Collection, projected it would reach around $2 million in wholesale volume during its first year at retail. Way to go LC!

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I think Lauren & MTV both said that they wanted to keep the line separate from the hills, just like most of her classes are kept off air. Only the computing class is filmed because of stephanie pratt being in it. So she still gets a few things that aren't on camera

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i like her style but how come you never see anything about her label on the hills? i always think heidi and spencer are so funny..they are just such try hards. thats the vibe in australia