Rachel Bilson strikes a pretty pose in the latest ad campaign for her junior sportswear line, Edie Rose for DKNY Jeans.

“This is something that I have been interested in doing for such a long time,” the actress said. “I was just waiting for the perfect opportunity for it to be done right... I want people to see these clothes for what they are, not just another line designed by another celebrity. I want the line to be taken seriously.

The collection is hitting stores like Macy’s, Dillard’s and Nordstrom in September. What do you think of the look?