She just keeps on throwing $h!t at the wall innovating.

On the heels of announcements that we’ll soon be able to smell like Jessica Simpson with a spritz of her perfume Fancy, and/or slip into her signature lingerie, the singer has just announced a new line of dresses. Yeah.

Women's Wear Daily reports that the star has inked a deal for a full line of dresses slated to launch in Spring 2009 in department and specialty stores.

“I’m extremely excited,” she said.

“I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style.”

This tells you all you need to know about Jessica Simpson fashion.

In case you're keeping score, we can now get a piece of the talentless star via lines of eyewear, purses, jewelry, hair extensions, bath and body care crap, outerwear and footwear - in addition to the aforementioned products.

Even if the airhead tell the difference between chicken and tuna, she’s turned out to be pretty business savvy. Or at least Joe Simpson is.