It's Hard Out There For a Pimp: Joe Simpson Struggling to Find Deal For Ashlee Simpson Baby Photos

Crazy Joe Simpson is trying to cash in on the celebrity baby craze in celeb gossip magazines - but he's having a tougher time than you'd think.

One celebrity news magazine said: "Joe Simpson is contacting all the weeklies and asking them to pony up a million to put Ashlee on the cover."

When the news broke that Ashlee Simpson is pregnant with now-husband Pete Wentz's child, Joe immediately began to see dollar signs.

There is some interest - but not for anything close to the $1 million Joe is said to be commanding for his youngest, least talented offspring.

Joe Simpson with the newest ho in His Pimpness' empire.

One editor said Ashlee Simpson baby pictures would fetch "$60,000 maybe - not a million. The timing is suspicious. Her album just dropped and there was little to no interest until now. Ashlee's lucky she got pregnant, frankly."

The deal would include photos of Ashlee - taken by Joe Simpson, of course, so he can own the rights and can make more money - as well as an interview and photos of the baby when she has it, according to sources.

But even with Ashlee and Pete getting married, "Joe has an unrealistic expectation of what Ashlee can command," the editor said.