Former WWE champion Hulk Hogan was named King Bacchus during a parade in New Orleans last week.

But despite the honor of being referred to as the god of wine and mirth, the Hulkster doesn't look too pleased, does he?

Might he be thinking of his impending divorce? The problems son Nick Bollea is facing after a drunk driving accident? The awful wardrobe choices and singing ability of daughter Brooke Hogan?

It's difficult to say.

Cheer up, Hulk Hogan. At least WWE Diva Maria Kanellis will be appearing in Playboy soon.