The Gene Simmons sex tape has taken the web by, um, storm. But the KISS star hasn't reacted one way or the other - until now.

The rock star's legal team has taken an interesting first step in shutting down the website featuring the video, showing Gene Simmons having boring sex with some woman with his pants on as Foreigner blares in the background.

The woman is not his longtime girlfriend and Playboy model, Shannon Tweed, but rather some model named Elsa. Who apparently won't kiss him.

According to TMZ, Gene Simmons' lawyers contacted Webmastercentral.com, the company which is responsible for the content on the website promoting the video - ordering them to cease and desist because of copyright infringement.

How is this copyright infringement?

Gene Simmons' lawyers claim the site had no right to use face paint to promote the skin flick, as it has done, because face paint is a KISS trademarked thing.

"I wanna know what love (and copyright infringement) is ... "

Now various reports are saying that the Gene Simmons sex tape is rather old and the copyright owner is ... wait for it ... Gene Simmons!

Apparently, Gene Simmoms got wind of the tape's existence a few years back and bought the rights. So how did it get leaked then?

Also, the sex tape was reportedly shot without Simmons' permission or knowledge - and may well be illegal. Story still developing ...