Shockingly, no, Fila is not Paris Hilton's latest boy toy.

It's a sportswear company that has used the socialite in its ad campaigns for over a year now. Aboard a yacht in Marina Del Rey yesterday, Hilton posed for her latest Fila photo shoot.

As you can tell, the director knew his subject well:

Just pretend like Stavros Niarchos is naked in front of you, Paris! No teeth!

Okay, now do your best New York sex tape impression! Or, well, your own sex tape impression.