Typically, the sight of Paris Hilton nude is followed by the sight of Stavros Niarchos frantically taking a long, hot, disease-cleansing shower.
But the picture below of Hilton, naked and golden, is part of a promotional campaign for her new champagne. It's called Rich Pressco and proceeds from it are actually going to a good cause.
For once, a naked Paris Hilton isn't waiting for a man to come along. She's hoping to change the world.
Reportedly, 20% of the revenue made off the bubbly will benefit a foundation that purchases glacial water to be distributed as a fresh, drinkable option for people, families and cities in need.
Every year, millions suffer from water that's dirtier than Paris. Sorry, we couldn't resist.
We actually do applaud Hilton for this endeavor and hope other celebrities follow along. Think of all the lives a percentage of sales from the Kim Kardashian sex tape could save.
Or the freezing souls that could be kept warm if Ashley Olsen and Mary-Kate Olsen donated all their fur coats to the homeless. The possibilities are endless.