Looking for David Beckham in his underwear?

We're got the photos.... under here!

Awful puns aside, the truth about this soccer star's ad campaign for Emporio Armani is that it won't officially launch until March.

Nevertheless, reports state that British department store Selfridges witnessed a 50 percent leap in sales of Armani white men's briefs after the press reported Beckham would be the new body of the line.

Therefore, it's apparent that Beckham's anti-Britney Spears approach of actually wearing underwear is paying off handsomely. Similarly, his belief in being a good father is resulting in responsible children.