Alex Rodriguez Hires New Image Guru

Having been raked over the coals by unforgiving fans for the way he handled his contract negotiations, as well as for some general douchebag-like qualities, Alex Rodriguez doesn't want to bobble the ball again in the clutch, so to speak.

As a result, the star Yankees slugger has hired Madonna's manager to improve his image. Which, in The Hollywood Gossip's opinion, only goes to show he is a politician who cares about his image more than being genuine. But we digress.

"As I embark on this new chapter in my career," A-Rod tells Variety, "I know I have found someone... who has earned a lot of respect in the entertainment industry."

Alex may have forgotten that he plays baseball. But, we digress again. On the flip side, of course, professional sports are indeed entertainment, as the national fan and media fascination with the Mitchell Report showed over the past week.

Alex Rodriguez smiles... possibly because Guy Oseary told him to do so.

The makeover consultant for A-Rod, who this week denied taking steroids, is Guy Oseary, whose star clients also include David Blaine and Lenny Kravitz.

So what's this Guy's game plan for the superstar third baseman?

"To help [Alex Rodriguez] have more control of his image and brand" and explore the "endless possibilities" for baseball's highest-paid player.

Could one of those "possibilities" include a World Series ring? We doubt it! Could one be Cynthia Rodriguez bikini photos? We sure hope so!