In TV commercials for her sponsor, Canon, Maria Sharapova encourages viewers to "make every shot a power shot."

A Maria Sharapova crotch shot probably isn't what she meant.

The head of a Japanese ad agency secretly took crotch shots of the tennis icon as she posed for a Canon ad in 2005, according to a new federal lawsuit.

The gist? Toyo Shigeta, CEO of Dentsu Holdings, snapped the Maria Sharapova upskirt pictures to satisfy an obsession with women's private parts, according to the suit filed by Dentsu's former creative director, Steve Biegel.

Well, you know, to paraphrase one of the classic Seinfeld quotes, a woman's body is like a work of art, while a man's is like a Jeep - serving utility purposes only. 

This Maria Sharapova crotch shot is not the one in question.

"Taking closeup crotch shots of women is a personal obsession of defendant Shigeta," Steve Biegel says of the Maria Sharapova photos in his lawsuit.

Biegel, 44, said the company actually fired him after he complained about Shigeta's propensity for pornographic picture taking.

Biegel also says he was forced to go to a bathhouse and a Prague brothel, where Shigeta urged the married Biegel to have sex with a prostitute.

And the alleged Maria Sharapova crotch shot? It's attached as physical evidence to Biegel's complaint, and labeled as Exhibit B.