Don't mess with Texas... conservatism!

In Houston, Comcast Cable has pulled the 30-second spots sponsored by PETA that showcase a nude Alicia Silverstone espousing the virtues of vegetarianism.

Which, apparently, include not wearing clothes.

In the commercial, the actress steps out of a swimming pool, shows off her naked body... and shares the benefits of a vegetarian lifestyle.

Seems like a cheap way for PETA to spread its often over-the-top message, but The Hollywood Gossip staff is always against censorship. Unless we're talking about Britney Spears crotch shots. Her children could be reading this.

Anyway. A spokesperson for the cable company cited nudity in their decision to cancel the campaign, though the clips had already been paid for.

But, don't worry, Houston residents: you can still see the ads at PETA.org, says PETA president Ingrid Newkirk.

"[Viewers can] get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit â€" chock full of delicious recipes â€" that will make them drool for an entirely different reason," she said.

In other news: how tasty is a cheeseburger?!?