Happy Birthday, New Lauren Conrad Fashion Line (and Heidi Montag)!

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Today is Heidi Montag's birthday. Woo.

But in far more important news, Saturday, September 15, is also the official launch date for Lauren Conrad's new clothing line!


Is LC upstaging Heidi's big 2-1 by unveiling her long-awaited fashion line? Or is it a coincidence? Probably. But still pretty business savvy, intended or not!

Hey, maybe Spencer Pratt can make Heidi Montag feel better by ordering one of Lauren's custom-designed dresses. He can lie and say he bought it at the most upscale boutique in Beverly Hills for 10 times what he actually paid. Then we can watch all this unfold on The Hills in a few months! It's perfect!

Lauren Conrad and Heidi Montag: Always connected!

The trendy new clothing line is currently offered only via the web. LC's creativity knows no boundaries - the line is called (wait for it) (drum roll, please) ...

"Lauren Conrad."

How appropriate. CLICK HERE to check what LC designed and is selling. Then share your thoughts on it via comments or in our exclusive Hills forum!

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Lauren Conrad Biography

Lauren Conrad and New Boyfriend?
A Laguna Beach alumna, the gorgeous Lauren Conrad has gone on to be the star of its spin-off series, The Hills. Back in her high school... More »
Laguna Beach, California
Full Name
Lauren Katherine Conrad

Lauren Conrad Quotes

Someone with a great sense of humor is the most important thing, and someone who really supports me in everything I do... I don’t ever want to make an excuse for trying to work hard and having my own life. I love a guy that supports that and loves that.

Lauren Conrad [on men]

I don’t feel girly without long hair! There is something so sexy about having long blonde hair. It’s so feminine.

Lauren Conrad