No, not Justin Timberlake's new restaurant. Though we're sure it's good.
We're talking about southern gentleman Brad Womack, who has been announced as ABC's newest star of The Bachelor, which returns next month.
Starring in a reality TV series about romance - the 11th edition of the matchmaking show, which boasts an astounding success rate - is a drastic change for the Atlanta-born, Texas-reared 34-year-old.
No pretty boy, Brad Womack says he spent much of his 20s working in the oil fields of Louisiana, North Dakota and California.
But perhaps it's not so different from tending bar, which is how the stud began his rise to success.
Working with his brothers Wesley and Chad (his twin), Brad Womack saved enough money to purchase his first drinking establishment in 2001.
He now co-owns four bars with his brothers - both married - and resides in Austin. He and his brothers are featured on the MySpace page for one of their bars, The Chuggin' Monkey.
Already, the show has dubbed him "The Bachelor's own McSteamy," likening him to Grey's Anatomy star Eric Dane, while claiming he is "sincere" and "optimistic" about finding his wife.
The same could be said for his predecessor, Andy Baldwin. It remains to be seen if he will marry Tessa Horst, though they haven't broken up yet, which is a step in the right direction.
Womack is set to wrangle his perfect match among 25 lucky women he'll meet in the Monday, September 24, premiere. Sorry, Amanda Salinas. You missed out on this prize.