This just goes to show that you can't keep a good bear down! Go Gummi Bear!

Our friends at TMZ report that the rambunctious Jason "Gummi Bear" Davis entered a treatment program at Promises rehab center in Malibu.

Following a spectacular series of appearances in front of the cameras (a fight with Perez Hilton taking the cake) and hitting the club scene hard for many months, the portly oil heir has apparently decided to go clean.

Earlier this month, Gummi Bear, the BIG brother of Brandon Davis, a.k.a. Greasy Bear, reported that he's "working on a number of projects," but wasn't very specific.

Promises has been the site of various celebrity rehab dramas of late, including Lindsay Lohan and the amazing Britney Spears, among others.

A rep for Gummi Bear, who apparently has a rep (!?) had no comment.

When asked if Jason Davis had, in fact, checked in, a spokesperson for Promises would neither confirm nor deny that information.

However, later, a source told TMZ that Gummi Bear will be receiving outpatient detox treatment with daily counseling at the facility.

Here's hoping it works out a little better than whatever program Lindsay Lohan was on. Talk about throwing your money away!