Here's one occasion where it made sense for there to be Katie Price nude for once.
This British beauty typically sheds her clothes purely for attention's sake, but she did it this morning for the sake of giving birth.
Hard to find fault with that.
Indeed, the model squeezed out a child at 8:49 a.m., with beaming hubby Peter Andre by her side.
The baby - who shares a birthday month with Sam Alexis Woods - is yet to be named.
She was delivered by caesarean section and weighed six pounds, 13 ounces.
"Peter Andre and Katie Price are happy to announce the birth of their first daughter," said a spokesperson for the couple.
"They are absolutely over the moon with the new addition to their family and delighted to have a sister for Harvey and Junior - it is a dream come true!
He went on to say that Price, also known as Jordan, will be resting in the hospital for a few days. It's unknown when she'll join fellow British babes, such as Sam Cooke, in getting naked for cameras again after this stay.
Meanwhile - in other celebrity news regarding those that are expecting - Tameka Foster and Usher just announced a baby is on tap.