Gemma Atkinson knows how to be hot.

While Katie Price nude and pregnant makes a mockery of all British beauties, Atkinson is doing what she can to prove that less is sometimes more.

Sporting a simple bikini, Gemma looks dandy in the accompanying pictures. Unlike Price, she isn't fully naked. Contrary to Victoria Beckham, no giant boobs are on display. This is proof that subtle is often hotter.

We hope other Brits are taking notice. Hear that, Paul Sculfor? Put the cocaine down and just relax.