Lauren Conrad, MTV Unveil "Virtual Hills" Fashion Line

Reality Star and Fashion MogulHer signature style - a California chic look featuring flirty dresses and trendy tops, often complemented with a headband - has inspired many young viewers.

Now, legions of women can emulate Lauren Conrad fashion in the real world - and online.

MTV and the girl we have come to know and love as LC have announced the first-ever celebrity-inspired digital fashion line to be introduced in the "Virtual Hills" virtual world.

In addition, The Hills star will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.

The introduction of Lauren Conrad's physical and virtual world fashion lines takes the concept of personal expression to new heights.

These days, many viewers take their online persona as seriously as their real-world presence.

The virtual clothing line, called Virtual Hills, debuted Monday on LC's hit show.

As Lauren, who interns at Teen Vogue, continues to design her fashion line, she's looking for feedback from virtual world patrons to help tailor the styles that make their way to boutiques later this year.

"Our audience has always felt a connection to Lauren since she first appeared on Laguna Beach and we've created innovative platforms online - first with MTV and now with Virtual Hills - for fans to connect with her," said Christina Norman, President of MTV.

Needless to say, America's sweetheart is ecstatic about the project.

"I was so excited to hear MTV was launching Virtual Hills and felt this was a great opportunity for me to bring fashion to technology," said Conrad, who is a fashion major at the Fashion Institute of Design in Los Angeles in addition to interning at Teen Vogue.

"We've been working really hard to create sensible, yet trendy fashions that young girls can wear in their real life or virtual life and that project a true sense of self. I'm excited to build relationships with my fans in Virtual Hills and then apply feedback to my real-world designs."

Lauren had no comment on her ex, Jason Wahler, being sentenced to jail time, or how BFF Heidi Montag - a fashion queen in her own right - feels about the new virtual clothing line.



31 Comments

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  1. Shannon Says:

    Hi Lauren I Love you your so pretty ... im 10 and really big fan your my star i live in the u.k!!!!!!!

  2. Kasre Says:

    heyy Lauren ...

    i just want you to know you are such a beatiful strong willed person! i am soo happy that after laguna beach you decided to star in the hills. It is an amazing show...i thought i should tell you that your my role model and that im your #1 fan!!! i would do anything to meet you! but anyways never change keep being you ... you are soo pretty, succesfu, strongwilled, independent, and an amazing person! i really hope someday i will be just like you and that i can be as great as you!! write back if you can! =]]] thank you so much!
    love,
    kasiel

  3. angelena cruz Says:

    i loved watching your show....it inspires me work with fashion.....that is my goal since i was a little girl.......i always want to work for a magazine company.......i am trying hardest at school to achieve this goal.......thanks....
    angelena cruz

  4. Sharn Says:

    LAURENNNNNNnnnnnnn!!!!!!!! I L.O.V u sooooooooo muchhhhhhh....you r the real hottie who inspire me soooooo much...keep it up girl!

  5. Ashley Says:

    LAUREN..i lov you so muchhhhhh n ur sooo much better then Kristen....u're a just an amazing person...lov ya hottie!!!!!!!!

  6. patty Says:

    lauren u are my biggest fan i cant wait till ur clothing line come out and the hills to return. u are a good trusting freind and i love u for that even though you dont no me bu i love u !!!
    patty ny 15yrs

  7. hailey Says:

    hey lauren i loove u soo much im your biggest fan i cant wait to see you clothing line!!! and also for the hills to reaturn!!!

  8. hailey Says:

    hey lauren ever since the hills started up ive been thinking about working with fashion!!! icant wait to see the new season im soooo excited.......... you are sooo pretty and i really look up to u!!!! I hope that you are doing well with your internship!!!!

  9. sarah Says:

    Heyy lauren
    I absolutly loved watching you
    on laguna and the hills your amazing
    I never actaully knew about the fashion industry
    before and now i love it so thank you for that =)
    cant wait to wacth season 3 of the hills

  10. taylor Says:

    hey lauren im a really big fan and i love lauguna beach and the hills they are like my fav shows your like my rolemodel

  11. jamie Says:

    i love lauren conrad so so much

    big fan of hers

  12. MARITZA DIAZ Says:

    HEY LAUREN I JUST WANT YOU TO KNOW THAT UR MY ROLE MODEL... I LOVE YOU I ALWAY SEE YOUR SHOW SINCE YOU BEEN IN LAGUNA BEACH...I THINK UR AN AMAZING PERSON YOU HAVE A HUGE HEART...KEEP IT UP...I THINK YOU ARE SO BEAUTIFUL UR GORGEOUS GIRL!!!! PLS TRY YOUR BEST TO EMAIL ME THANK YOU TAKE CARE AND DONT CHANGE FOR NO ONE NOT EVEN FOR A GUY LIKE YOUR EX FRIEND HEIDI DID YOU WAY BETTER THAN HER I LOVE YOU LAUREN TAKE CARE GILRLY

  13. sharon tate Says:

    The dresses are cute but I heard they are a little expensive.
    http://www.mtvthehills.net

  14. madison smith Says:

    you are sooooo my favorite persone i love how you dress all your colse are cute!!!!!

  15. Amber Says:

    Hey lauren.
    I absolutly love the hills. I love the new season to. Your such a amazing person. And I love all the clothes you were there sooo cute.

  16. maybel Says:

    hey lover! i love your style! i really do! hope someday i can get to see you real soon! take care!!!

  17. cara Says:

    hey lauren , i love the show and, you are so amazeing and, i am from houston texas and, always make sure im in front of the tv on monday nights watching what happens next ! thanks for makeing all of us smile and, i would love to see another seasson !thanks and, happy holidays !

  18. Cheyanne Says:

    Hey Lauren, I just wanted to say I LOVE The Hills. You are SUCH a nice, caring person! You are SO pretty and smart! Don't let ANYBODY tell you that you aren't!!!! Love, Cheyanne :]

  19. EMMA Says:

    HEYA LAUEN AH UR FUCKIN DEADLEY
    LOVE EMMA X

  20. Jennifer Says:

    Hey lauren i just want to know are you really friends with brody or you and him really getting hot and heavy? Cause ya'll are really hot together.But adrina needs to let justinbobby go and move on cause she deserves better.And let whitney know she needs to get with trainer.But i really love the clothes you wear where do you get them? Talk to later.

  21. Holly Says:

    Hey Lauren, you are such a great friend to all the girls and guys in "The Hills", too bad Heidi didn't appreciate you! But, I think she'll come around. I always thought Audrina would become a good friend of yours. I'm glad to see that things are getting better in your life. Stay true! You got a good head on your shoulders! Take care!

  22. chelsea Says:

    hey,
    you need to be a little less judgmental, and be more open to new people. i honestly think your life would be so much better without all of that. oh and another thing you need to get over the whole heidi thing...shes an idiot and you dont need that drama in your life you have a lot going for you and you can do so much better, love the show and you dont get me wrong

  23. nadz Says:

    hey,
    lauren i think you know what you're all about and i admire you for that. i wish if i can one day meet you...keep it up.
    from a caribbean trini

  24. mary Says:

    i think that you are a great person but you should forgive hiedi 4 what she did. trust me babe i was once in that exact position and if you kill her with kindness thats just good enough revenge 4 her..live it up..love ya

  25. abums Says:

    Hey Everyone
    here's one TOTALLY SHOKING Lauren Conrad NUDE VIDEO >>>> http://lauren-nude.notlong.com
    the link is still alive.. so
    Enjoy

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