Lauren Conrad, MTV Unveil "Virtual Hills" Fashion Line

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Her signature style - a California chic look featuring flirty dresses and trendy tops, often complemented with a headband - has inspired many young viewers.

Now, legions of women can emulate Lauren Conrad fashion in the real world - and online.

Lauren Conrad Beauty

MTV and the girl we have come to know and love as LC have announced the first-ever celebrity-inspired digital fashion line to be introduced in the "Virtual Hills" virtual world.

In addition, The Hills star will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.

The introduction of Lauren Conrad's physical and virtual world fashion lines takes the concept of personal expression to new heights.

These days, many viewers take their online persona as seriously as their real-world presence.

The virtual clothing line, called Virtual Hills, debuted Monday on LC's hit show.

As Lauren, who interns at Teen Vogue, continues to design her fashion line, she's looking for feedback from virtual world patrons to help tailor the styles that make their way to boutiques later this year.

"Our audience has always felt a connection to Lauren since she first appeared on Laguna Beach and we've created innovative platforms online - first with MTV and now with Virtual Hills - for fans to connect with her," said Christina Norman, President of MTV.

Needless to say, America's sweetheart is ecstatic about the project.

"I was so excited to hear MTV was launching Virtual Hills and felt this was a great opportunity for me to bring fashion to technology," said Conrad, who is a fashion major at the Fashion Institute of Design in Los Angeles in addition to interning at Teen Vogue.

"We've been working really hard to create sensible, yet trendy fashions that young girls can wear in their real life or virtual life and that project a true sense of self. I'm excited to build relationships with my fans in Virtual Hills and then apply feedback to my real-world designs."

Lauren had no comment on her ex, Jason Wahler, being sentenced to jail time, or how BFF Heidi Montag - a fashion queen in her own right - feels about the new virtual clothing line.

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