Lauren Conrad, MTV Unveil "Virtual Hills" Fashion Line
Her signature style - a California chic look featuring flirty dresses and trendy tops, often complemented with a headband - has inspired many young viewers.
Now, legions of women can emulate Lauren Conrad fashion in the real world - and online.
MTV and the girl we have come to know and love as LC have announced the first-ever celebrity-inspired digital fashion line to be introduced in the "Virtual Hills" virtual world.
In addition, The Hills star will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.
The introduction of Lauren Conrad's physical and virtual world fashion lines takes the concept of personal expression to new heights.
These days, many viewers take their online persona as seriously as their real-world presence.
The virtual clothing line, called Virtual Hills, debuted Monday on LC's hit show.
As Lauren, who interns at Teen Vogue, continues to design her fashion line, she's looking for feedback from virtual world patrons to help tailor the styles that make their way to boutiques later this year.
"Our audience has always felt a connection to Lauren since she first appeared on Laguna Beach and we've created innovative platforms online - first with MTV and now with Virtual Hills - for fans to connect with her," said Christina Norman, President of MTV.
Needless to say, America's sweetheart is ecstatic about the project.
"I was so excited to hear MTV was launching Virtual Hills and felt this was a great opportunity for me to bring fashion to technology," said Conrad, who is a fashion major at the Fashion Institute of Design in Los Angeles in addition to interning at Teen Vogue.
"We've been working really hard to create sensible, yet trendy fashions that young girls can wear in their real life or virtual life and that project a true sense of self. I'm excited to build relationships with my fans in Virtual Hills and then apply feedback to my real-world designs."
Lauren had no comment on her ex, Jason Wahler, being sentenced to jail time, or how BFF Heidi Montag - a fashion queen in her own right - feels about the new virtual clothing line.
April 6th, 2007 12:53 PM
Hi Lauren I Love you your so pretty ... im 10 and really big fan your my star i live in the u.k!!!!!!!
April 8th, 2007 9:59 PM
heyy Lauren ...
i just want you to know you are such a beatiful strong willed person! i am soo happy that after laguna beach you decided to star in the hills. It is an amazing show...i thought i should tell you that your my role model and that im your #1 fan!!! i would do anything to meet you! but anyways never change keep being you ... you are soo pretty, succesfu, strongwilled, independent, and an amazing person! i really hope someday i will be just like you and that i can be as great as you!! write back if you can! =]]] thank you so much!
love,
kasiel
April 17th, 2007 10:39 AM
i loved watching your show....it inspires me work with fashion.....that is my goal since i was a little girl.......i always want to work for a magazine company.......i am trying hardest at school to achieve this goal.......thanks....
angelena cruz
May 27th, 2007 7:27 PM
LAURENNNNNNnnnnnnn!!!!!!!! I L.O.V u sooooooooo muchhhhhhh....you r the real hottie who inspire me soooooo much...keep it up girl!
May 27th, 2007 7:28 PM
LAUREN..i lov you so muchhhhhh n ur sooo much better then Kristen....u're a just an amazing person...lov ya hottie!!!!!!!!
July 16th, 2007 10:34 PM
lauren u are my biggest fan i cant wait till ur clothing line come out and the hills to return. u are a good trusting freind and i love u for that even though you dont no me bu i love u !!!
patty ny 15yrs
July 20th, 2007 11:10 AM
hey lauren i loove u soo much im your biggest fan i cant wait to see you clothing line!!! and also for the hills to reaturn!!!
July 20th, 2007 11:13 AM
hey lauren ever since the hills started up ive been thinking about working with fashion!!! icant wait to see the new season im soooo excited.......... you are sooo pretty and i really look up to u!!!! I hope that you are doing well with your internship!!!!
July 26th, 2007 11:03 PM
Heyy lauren
I absolutly loved watching you
on laguna and the hills your amazing
I never actaully knew about the fashion industry
before and now i love it so thank you for that =)
cant wait to wacth season 3 of the hills
August 18th, 2007 12:46 PM
hey lauren im a really big fan and i love lauguna beach and the hills they are like my fav shows your like my rolemodel