Hyde Sighting: J.R. Rotem Told to Get Lost

Sigh. Guess tapping the back side of Britney Spears just doesn't get one as far as it did back in the good ol' days.

Maybe it's the fact that millions were given an unsolicited crotch shot by Britney last month and the allure is kind of lost.

Who knows. But her new boyfriend, Jonathan "J.R." Rotem, is reportedly being shunned like the D-lister he is. Fool can't get no love (except from Britney Spears, of course)!

Just 48 hours after cameras spotted the music producer locking lips with Spears at The Grove, her rebound guy tried to leverage his newfound star power to get into Hollywood hotspot, Hyde.

Sadly for him, but amusing for all of us at T.H. Gossip who love a good Hyde sighting, J.R. Rotem got straight up negged!

Moments after his reality check, Rotem took the walk of shame down to another nightclub, where the loser was welcomed with open arms.

Where was his gal during all of this?

No, Britney and Paris were not out galavanting for once. It turns out Britney may have been - gasp - working. She was spotted carrying some CDs to a recording studio (below, right), having realized that she is working on a new album that should come out at some point.