Donald Trump is a man of the people. The rich, rich people who are willing to kiss up to the mogul.

Evidently, Carolyn Kepcher no longer qualifies as such. The real estate tycoon and star of The Apprentice just fired his right-hand woman.

"What I did was a good thing for Carolyn," he told The New York Post. "I'm doing something that's best for her. She's a terrific person."

Trump's terrific daughter, Ivanka, will take over Caroyln's role this season on the show.

While the newspaper reported that Kepcher is "devastated," she sounded upbeat in a statement that said they had "different visions for my future role in the company" and thanked Trump for being "an extraordinary boss and a great mentor."

Trump, however, claims Kepcher had turned into a "prima donna" who had become more caught up in promoting her own career than her work. Somewhere, Paris Hilton nodding in agreeance.

Wait, she has no work to ever speak of.

"Let's put it this way: She enjoyed the success of The Apprentice very much," Trump said.

The Donald, of course, is not one to tolerate self-promotion of any kind. Similarly, Ashlee Simpson hates when food goes to waste.