We're mostly referring to the competition that kicks off today when Rachael Ray debuts her new talk show.
But apparently more than mere ratings are being fought over. According to reports, four staffers from the Martha Stewart show tried to sneak into a taping of Ray's show last week, but a security guard who works for both shows recognized them and had them ejected.
A source, unfortunately, claims there's no real feud in the works, however.
"[The spies] were kicked out because they lied about their names. Otherwise they would have been welcome to stop by."
A Stewart spokesman says the quartet weren't asked to leave by the guard, but by one of Martha's former audience coordinators who now works for Ray. It all sounds a bit off. Does Stewart really need another riva, on top of Donald Trump?
And all her former cellmates that are still rotting away in prison.