H&M sure hopes it doesn't suffer the same fate as Britney Spears. The store would prefer to maintain a close relationship with Madonna for years to come, now that the Material Girl has agreed on a deal with the company.
The will supply Madonna and her entire touring company with offstage wardrobes during the artist's Confessions Tour. In Auguest, the ageless singer, along with members of her posse, will appear in an H&M ad campaign. Meanwhile, the retailer will begin selling a specially designed track suit it created for the artist.
Finally, H&M shoppers will enjoy Madonna's latest CD, "Confessions on a Dance Floor" as they shop for reasonably priced iterms. Everyone wins!