This is terrible. Not only has The Simple Life 4 found a new home on E!, it's evidently a very popular location. The wretched Paris Hilton/Nicole Ritchie reality show debuted to 1.3 million viewers last Sunday.

This figure represented a 400% increase over the channel's typical prime time numbers. In key demographics, such as 18-35 year-old males, the boost was more than three times the network's average.

We have one word for whomever is comprising this viewership: STOP! What's next, will you purchase Paris' first single? How will this attention-hungry, food-starved waste of space ever go away if we continue to pay her attention?!?